CHARLOTTE, N.C. (theACC.com) – The Atlantic Coast Conference and Great Southern Wood Preserving, Incorporated (makers of YellaWood® brand pressure treated pine) announced a new sponsorship, welcoming one of the nation’s most recognized pressure-treated lumber brands as the Official Pressure Treated Pine Sponsor of the ACC and ACC Network. The sponsorship is part of a new agreement between the ACC, Great Southern Wood, and Disney Advertising.
The multi-platform sponsorship will provide the YellaWood® brand with a prominent presence across ACC Network programming and some of the conference’s premier championship events, while connecting the brand with ACC fans throughout the year.
“We are pleased to welcome YellaWood as an official sponsor of the ACC and ACC Network,” said ACC Commissioner Jim Phillips, Ph.D. “YellaWood’s longstanding commitment to quality, performance and community aligns well with the values of our conference. This collaboration will enhance the experience for ACC fans across our broadcasts and championship events while providing YellaWood with meaningful opportunities to connect with our passionate audiences throughout the year.”
“The ACC’s growing footprint aligns well with our continued growth and our commitment to supporting customers across the region,” said Mark Callender, President and Chief Executive Officer of Great Southern Wood. “With a strong presence throughout the Southeast, Mid-Atlantic and Northeast, this agreement gives us an exciting opportunity to connect with passionate college sports fans while continuing to build awareness of the YellaWood® brand in many key markets across our footprint.”
As part of the relationship, YellaWood® becomes the presenting sponsor of ACC Network’s 3:30 p.m. ET college football window on Saturdays. The brand will also be prominently featured each week during
ACC Huddle, as the analysts from ACCN’s traveling studio show highlights five players, teams or matchups to watch ahead of Saturday’s action.
The sponsorship will extend to the hardwood during the college basketball season, with the YellaWood® brand featured through a custom in-studio integration on ACC Network’s signature basketball show
Nothing But Net.
Beyond ACC Network programming, YellaWood® has the opportunity to connect directly with fans through an on-site presence at several of the conference’s marquee championship events, including the ACC Football Championship Game, ACC Men’s and Women’s Basketball Tournaments and ACC Baseball Championship.
The agreement brings together two brands with passionate audiences and a shared commitment to quality, performance and community, providing YellaWood® with year-round opportunities to engage ACC fans across broadcast, digital and championship platforms.
Since 2023, the ACC and Disney Advertising have welcomed eight new conference sponsors. Overall, the ACC is currently supported by 10 league sponsors, including three that have been added since July 2026.
About the ACC
The ACC, in its 74th year and 18 members strong, stands as one of the most competitive and revered intercollegiate conferences in the nation. ACC members including Boston College, Cal, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, SMU, Stanford, Syracuse, Virginia, Virginia Tech, and Wake Forest are dedicated to upholding the league's founding values of academic excellence, athletic competition at the highest level, and integrity. The ACC supports 28 NCAA sports, with 15 for women and 13 for men, and its member institutions span 12 states. In August 2019, the ACC and ESPN partnered to launch ACC Network (ACCN), a 24/7 national network exclusively devoted to ACC sports and original programming. For more information, visit theACC.com and follow the ACC on Instagram (@accsports), Twitter (@theACC) and Facebook (facebook.com/theACC).
About Great Southern Wood Preserving, Incorporated
Great Southern Wood Preserving, Incorporated, was founded in 1970 in Abbeville, Ala. Today, Great Southern Wood and its subsidiaries employ over 2,200 people who operate from 16 strategically located treating plants with a coverage area that encompasses all or parts of 28 states and the District of Columbia, as well as much of the Caribbean and Latin America, and part of the European Union and Mediterranean region. The company is best known to consumers as the maker of YellaWood® brand pressure treated pine. YellaWood® brand products are easily identifiable by a distinctive yellow tag and have long been recognized by consumers, professional builders, architects and specifiers for quality and dependability. Great Southern facilities service do-it-yourself retail home centers, pro dealers and other retail building-related and industrial segments. The company has also diversified into logistics, distribution of alternative building products, remanufacturing operations, and sawmill operations. For more information, visit YellaWood.com.
About Disney Advertising
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, Fubo, FX, National Geographic, Hulu, and its eight ABC-owned local stations.