Anthony Macri serves as the Atlantic Coast Conference’s first Chief Revenue Officer, reporting directly to the Commissioner and serving on the ACC’s Executive Staff. In this role, he leads the Conference’s revenue strategy across sponsorship, partnerships, licensing, ticketing, and new lines of business, while advancing media, content, and fan monetization in collaboration with ESPN, ACC Network, and the ACC’s 18 member institutions.
Most recently, Macri served as Head of Commercial, United States for the BWT Alpine Formula One Team, joining as part of a strategic investment led by Otro Capital. At Alpine, he built the team’s U.S. commercial presence, accelerated sponsorship growth through a data-driven strategy, and brokered a multi-year global partnership with viagogo/StubHub, introducing Formula One’s first direct-to-fan ticketing model.
Previously, Macri spent a decade with the Memphis Grizzlies as Vice President of Partnerships, generating more than $265 million in contractual revenue across sponsorship, media, and premium hospitality. During his tenure, the Grizzlies delivered seven record-breaking seasons, increasing average deal size by 53% and term length by 47%, while replacing underperforming agreements with high-efficiency, multi-year partnerships that outperformed league benchmarks.
Earlier in his career, Macri served as CEO and Commissioner of the ASEAN Basketball League, an eight-team professional league spanning six countries, where he restructured the league’s multinational television contract and redesigned its governance model through a new constitution, transitioning the league toward a franchise-based structure. He began his sports business career with IMG Basketball Academy and the Pro Training Center, while also consulting for clubs, leagues, and youth academies.
A graduate of Loyola University Maryland, Macri earned his master’s degree from Fordham University. He and his wife, Megan, have two daughters, Ally and Nicki.