Anthony Macri serves as the Atlantic Coast Conference’s first Chief Revenue Officer, reporting directly to the Commissioner and serving on the ACC’s Executive Staff. In this role, he leads the Conference’s commercial and revenue strategy, overseeing sponsorships and partnerships, licensing, ticketing, commercial data and intelligence, and new business opportunities.
Macri works collaboratively across the ACC, ESPN and ACC Network, and the Conference’s 18 member institutions to identify and advance opportunities for long-term commercial growth. His responsibilities include strengthening the ACC’s revenue-generating capabilities, developing innovative business models and partnerships, and leveraging data, media and other commercial assets to create sustainable value for the Conference and its member institutions.
Prior to joining the ACC, Macri served as Head of Commercial, United States for the BWT Alpine Formula One Team, joining the organization as part of a strategic investment led by Otro Capital. At Alpine, he built the team’s U.S. commercial presence, accelerated sponsorship growth through a data-driven strategy and brokered a multi-year global partnership with viagogo/StubHub that introduced Formula One’s first direct-to-fan ticketing model.
Previously, Macri spent a decade with the Memphis Grizzlies as Vice President of Partnerships, generating more than $265 million in contractual revenue across sponsorship, media and premium hospitality. During his tenure, the Grizzlies delivered seven record-breaking seasons while increasing average deal size by 53 percent and average term length by 47 percent.
Earlier in his career, Macri served as CEO and Commissioner of the ASEAN Basketball League, an eight-team professional league spanning six countries. In that role, he restructured the league’s multinational television contract and redesigned its governance model through a new constitution, helping transition the league toward a franchise-based structure. He began his sports business career with IMG Basketball Academy and the Pro Training Center and also consulted for clubs, leagues and youth academies.
A graduate of Loyola University Maryland, Macri earned his master’s degree from Fordham University. He and his wife, Megan, have two daughters, Ally and Nicki.