Brandon McGinnis joined the Atlantic Coast Conference in October 2022. He comes from Big South Conference where he was the Director of Public Relations from 2021-22 and Assistant Director of Communications from 2016-21.
McGinnis served as the primary lead on the Big South’s social media initiatives -- including creating graphics, developing content and conducting interviews with current and former student-athletes across the league’s various platforms. His efforts positioned the Big South within the Top 10 nationally among Division I conferences in monthly engagement during the 2020-21 academic year. McGinnis also created the conference’s “Cultural Conversations with the Big South” video podcast series in the summer of 2020 that focuses on the league's "S.O.U.T.H." anti-racism position of Support, Opportunities, Unity, Transparency, Honest conversation, as he secured the various guests and oversees the production.
He assisted with the Big South’s overall public relations programs and served as the primary contact for men’s and women’s soccer, women’s basketball, women’s lacrosse and baseball. McGinnis was honored by CoSIDA’s Publications & Digital Design Contests program five times, including assisting on the FCS’ best football media guide in 2021. During his time with the Big South office, he assisted with the Media Operations of the 2019 Women’s Basketball Championship and 2018 Men’s Basketball Championship, both of which were held in Charlotte, and served a four-year term on the CoSIDA New Media Committee from 2016-20.
A 2012 graduate of Winthrop University, McGinnis also spent time at Anderson University (S.C.), where he was Assistant Sports Information Director from 2013-15. He served as the primary contact for men's and women's soccer, women's basketball, wrestling, men's and women's tennis and baseball, as well as the lead role in the Trojans’ social media platforms and live streaming.
McGinnis also spent time as an Intern with Appalachian State (2012-13) and the South Atlantic Conference (2012), and began his career as a Student Assistant SID with Winthrop.
A native of Doylestown, Ohio, McGinnis resides in Indian Land, S.C., with his wife, Jess, and daughters, Kennedy and Reagan.