Jackie Carson was named the Senior Associate Commissioner for Women’s Basketball at the Atlantic Coast Conference in July 2024.
Carson brings a wealth of administrative experience, having served as one of only two coaches on the NCAA Women’s Basketball Oversight Committee (WBOC) and as a member of the WBCA Board of Directors.
Carson, who was the head women's basketball coach at Furman for 13 years after spending five seasons as an assistant coach at James Madison, will serve as a member of the ACC’s Leadership Team and is responsible for planning, implementing, and executing the overall management of the league’s women’s basketball operation. She will serve as the primary liaison to the ACC women’s basketball head coaches and committee members and will oversee the league’s women’s basketball supervisor of officials. Carson’s responsibilities will also consist of the management and oversight of the annual Ally ACC Women’s Basketball Tournament, regular-season conference scheduling, liaison work with the conference’s television partners and the national basketball organizations including, but not limited to, the NCAA, WBCA, USA Basketball and Play4Kay.
A former Furman women’s basketball student-athlete, Jackie earned her Bachelor of Science in Health and Exercise Science/Pre-Medicine. She is the first person in the Southern Conference basketball history – men’s or women’s – to be named both the conference coach of the year and conference player of the year. She is also a member of the Furman University Hall of Fame and had her jersey retired. In addition, she was named to the Southern Conference 100th Anniversary Women’s Basketball Team.
Prior to her coaching tenure at Furman, Carson was an Associate Head Coach at James Madison University, Bucknell University, and with the Fairfax Stars Nike EYBL AAU Program that won the 2002 AAU National Championship.
As part of her work on the NCAA Women’s Basketball Oversight Committee, Carson was a liaison to the NCAA women’s basketball student-athlete engagement group, administrative subcommittee, and legislation subcommittee. Previously, she served on the NCAA Recruiting Calendar Subcommittee focused on women’s basketball and the NCAA Women’s Basketball Transfer Review Advisory Group.
Carson’s national leadership also includes her serving as an executive committee member and past president of the Women of Color Coaches Network and on the advisory board of BREAKTHRU Brands, which is an organization that empowers women to lead the way through personal branding strategies.
Jackie is married to Rob Carson, currently an Associate Athletic Director at Furman University. The couple resides in Belmont, North Carolina, with their two daughters, Londyn and Lathyn.